Seamless Saudi Arabia 2026

Seamless Saudi Arabia is an event for digital commerce, next-generation payments and embedded finance, held on 9 and 10 November 2026 at the Riyadh Front Exhibition and Conference Center in Riyadh. It pairs an exhibition floor with a conference programme running across three stages: the Digital Commerce Arena, the Payments Podium and Marketing Talks.

The programme follows the whole commerce value chain, from digital marketing and e-commerce platforms through in-store retail technology, omnichannel experiences and payment solutions. Its published themes include artificial intelligence, data and personalisation; cross-border commerce; online marketplaces; social commerce and the influencer economy; digital wallets and real-time settlement; embedded payments and Sharia-compliant buy-now-pay-later; loyalty and customer experience; and advertising across social platforms and search. It addresses merchants, small and medium enterprises, retailers, banks and payment providers, together with government and regulatory bodies, finance teams preparing for e-invoicing Phase 3 and ZATCA requirements, logistics companies and delivery platforms, and marketing leaders.

Attendance is free with the Event Pass, which covers the exhibition floor, all conference sessions and the event app. A paid upgrade, the Premium Networking Pass, carries a full price of US$3,000 with lower early-bird tiers and adds the full attendee list, unlimited one-to-one meeting bookings and access to the premium networking lounge; a Guest Pass is available by application and is restricted to C-level executives. Registration opens at 10am on both days, the exhibition runs from 11am to 6pm and the conference from 11:30am to 6pm. The event is fully in person with no virtual stream, and three co-located shows run alongside it at the same venue and dates: Accounting and Business Expo KSA, Shop Arabia KSA and Home Delivery KSA.