About the event
Seamless 沙特是一场聚焦数字商务、新一代支付与嵌入式金融的展会，于 2026 年 11 月 9 日至 10 日在利雅得的利雅得前沿会展中心举行，展览区与会议议程同期进行，会议设三个舞台：数字商务竞技场、支付讲坛与营销论坛。
议程覆盖完整的商务价值链，从数字营销与电子商务平台，到店内零售技术、全渠道体验与支付解决方案。公布的主题包括人工智能、数据与个性化，跨境电商，在线市场平台，社交电商与网红经济，数字钱包与实时清算，嵌入式支付与符合伊斯兰教法的先买后付，忠诚度与客户体验，以及社交平台与搜索引擎广告。面向的人群包括商户、中小企业、零售商、银行与支付服务商，以及政府与监管机构、为电子发票第三阶段和 ZATCA 要求做准备的财务团队、物流企业与配送平台，以及市场营销负责人。
凭免费的 Event Pass 即可入场，涵盖展览区、全部会议场次与活动应用。付费升级选项为 Premium Networking Pass，标准价 3,000 美元并设有更低的早鸟价，可额外获得完整参会者名单、不限次数的一对一会面预约以及高级洽谈休息室入场资格；Guest Pass 需申请，仅面向高管层。两天的登记均于上午 10 点开放，展览时间为上午 11 点至下午 6 点，会议时间为上午 11 点 30 分至下午 6 点。活动全程线下举行，不设线上直播，同期同地还有三场同场展会：Accounting & Business Expo KSA、Shop Arabia KSA 与 Home Delivery KSA。
议程
26- 11:40Keynote panel: Reimagining the Saudi shopping experience — building a smarter, more connected Kingdom with agentic AI-powered intelligence, personalisation and automationStage 1: Digital Commerce Arena
- 12:00Panel: The genesis of frictionless trade — empowering a sovereign merchant economy through Sarie-powered real-time railsStage 2: Payments Podium
- 12:00Panel: Optimising the martech stack — driving smarter campaigns with smart tools for maximum efficiency and returnStage 3: Marketing Talks
- 12:20Keynote presentation: A cornerstone in digital commerce success — from AI hype to measurable impact and real breakthroughsStage 1: Digital Commerce Arena
- 13:00Panel: The digital infrastructure at speed — enabling hyper-scale digital commerce, from platforms to performance in Saudi ArabiaStage 1: Digital Commerce Arena
- 13:20Panel: Unlocking direct account connectivity — reducing the cost of acceptance via API-led Payment Initiation ServicesStage 2: Payments Podium
- 13:20Panel: Culturally intelligent AI — unlocking the power of localised content with human emotion and machine intelligenceStage 3: Marketing Talks
- 13:40Presentation: Where consumers are won — optimising last-mile delivery networks for flexibility, efficiency and reliabilityStage 1: Digital Commerce Arena
- 14:20Panel: Where technology meets excellence — elevating omnichannel with tech-powered operationsStage 1: Digital Commerce Arena
- 14:40Panel: The invisible concierge — preparing merchant gateways for agentic commerce and AI assistantsStage 2: Payments Podium
- 14:40Panel: Short, social, Saudi — winning audiences with localised video content that resonatesStage 3: Marketing Talks
- 15:40Panel: Chats that convert — the next phase of customer engagement with AI-powered business messaging, voice search and chatbotsStage 1: Digital Commerce Arena
- 16:00Panel: The new era of purchasing power — scaling merchant growth through Sharia-compliant buy-now-pay-later ecosystemsStage 2: Payments Podium
- 16:00Panel: Crafting cohesive brand identities across all platforms — data, AI and smart analytics for personal and consistent campaignsStage 3: Marketing Talks
- 17:20Panel: Stay, earn, belong — marrying omnichannel and loyalty in a connected commerce KingdomStage 1: Digital Commerce Arena
- 11:40Keynote panel: The invisible frontier — leading the autonomous Saudi economy through zero-click commerce and AI-embedded payment enginesStage 1: Digital Commerce Arena
- 12:00Panel: The API-first mandate — architecting composable payment stacks for the 2027 Saudi retail landscapeStage 2: Payments Podium
- 12:00Panel: Leveraging AI-powered programmatic platforms to automate media buying, targeting accuracy and real-time decision makingStage 3: Marketing Talks
- 12:20Keynote interview: Refining the digital pulse — driving bottom-line growth via smart integrated payment flowsStage 1: Digital Commerce Arena
- 13:00Panel: Positioning Saudi Arabia as a global logistics powerhouse — multi-modal logistics and cross-border strategies with smart technologyStage 1: Digital Commerce Arena
- 14:20Panel: A digital commerce staple — refining CX strategies from the first touch to hyper-personalised checkout for measurable valueStage 1: Digital Commerce Arena
- 14:20Panel: Phygital harmony — synchronising the frictionless ecosystem and linking digital wallets with unified experiencesStage 2: Payments Podium
- 14:20Panel: Tailoring to local tastes — resonating with Saudi values, traditions and language nuance for deeper engagement and search visibilityStage 3: Marketing Talks
- 15:40Panel: Keeping up with the trend-driven generation — staying agile in today's social commerceStage 1: Digital Commerce Arena
- 15:40Panel: The borderless corridor — architecting zero-latency settlement for global Saudi retailStage 2: Payments Podium
- 15:40Panel: Winning loyalty, Saudi style — the Kingdom's retention playbook on cultural relevance and trust through influencers and communityStage 3: Marketing Talks
Speakers
52马特奥·霍尔集团首席信息官Marwan Tayara首席电子商务官Darine El Sabbagh电子商务与全渠道总经理Elie Aramouni首席转型官Vera Modenova首席运营官卡尔蒂克·巴特首席执行官马吉德·塔汉创始人兼首席执行官德尼兹·库特萨尔电子商务总监Majed Sidani电子商务总监拉米·雷哈尼首席营销与传播官Ahad Hamza Nihal首席营销官凯拉特声明首席商务官
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沙米姆·阿赫塔尔沙特电子商务负责人Bandar Abdulmajeed首席品牌与营销官Esraa Abu-Assi首席商务官Muhammad Bilal Ajmal数字营销经理Syed Irfan AjmalEMOS 创始人兼 DMR.agency 首席执行官Abdulraouf Al Nuss全渠道与市场平台负责人Ruslan Al-dahleh电子商务总监Zinia Alhariri市场与传播总监Muhammad Taimoor Ali海湾地区总经理兼集团首席运营官Hadi Almansour物流负责人Zaqwan Alnabulsi运营总监Qais Amori首席数字与技术官Saaim Aslam企业技术负责人Alexandru Badulescu支付与信贷负责人（数字创新业务）Ali Brita前置仓运营负责人Abdullah Danbar市场负责人Kailash Tulsi Gajra创始人兼首席执行官Lina Gallagher创始人兼董事总经理Hussain Ghazali首席技术官Ekaterina Gorbacheva全球拓展总监William Grundy全球首席营销官Mamoun Hmidan首席商务官Talha Iqbal销售与市场总监Chirin Khawatmi董事总经理Alexey Mednikov战略、机器学习与分析总监Julian Morbidelli数字增长与会员总监Khaled Mostafa数字效果营销负责人Muhannad Nassereddin供应链总经理Patra Neel市场总监Qusai Rababa运营绩效总监Safa Rahal区域市场与传播总监Roaa Serhan集团市场总监Amal Sghaier客户关系管理经理Hesham Shoula市场总监Adil Tauqir Syed增长与市场总监Agata Wolska项目经理、区块链专家协会成员Hassan Yaghi零售与市场负责人Tamer Zawati物流副总裁Mohamed Salah电子商务经理Fadi Serhal产品创新总监
The venue
24.84N 46.73E
利雅得前沿会展中心