Mohamed Salah

E-Commerce Manager

Mohamed Salah is E-Commerce Manager at Al-Dawaa Medical Services, one of the large pharmacy chains in Saudi Arabia. He runs the online pharmacy channel: the app and web store, catalogue and content for products that carry regulatory constraints, prescription and controlled-item workflows, click-and-collect and delivery from branches, and promotions that have to respect the rules governing how medicines may be advertised. Pharmacy e-commerce differs from general retail because compliance sets the boundaries of the experience, and because trust and accuracy count for more with a customer buying a health product than convenience alone.