Ahad Hamza Nihal

Chief Marketing Officer

Chief Marketing Officer at Abdullah Al Othaim Investment, a Saudi group active in shopping mall development, entertainment and hospitality alongside its investment activity. The role covers brand building and cross-channel campaign planning, marketing retail destinations and drawing footfall, loyalty programmes and reading the customer journey from the digital advertisement through to the visit and the purchase, and partnerships with brands and tenants. The work reflects how marketing in the mall sector has moved toward digital measurement and tying physical attendance back to data, and toward using content and in-destination experiences as growth levers.