Rami Rihani

Chief Marketing & Communications Officer

Rami Rihani is Chief Marketing and Communications Officer at Alsulaiman Group, holder of the IKEA franchise in Saudi Arabia and operator of its stores and service points. He brings more than seventeen years across marketing, e-commerce and omnichannel strategy, and previously served as Chief Marketing Officer at IKEA Saudi Arabia, leading brand strategy and customer engagement across the Kingdom. His work covers brand building and campaigns, connecting the physical showroom to the online store, loyalty programmes and customer experience measurement across touchpoints, and using data in campaign planning and in reading its effect on sales.