Deniz Kutsal

E-commerce Director

Deniz Kutsal is E-commerce Director at L'Oreal Middle East, the regional arm of the French beauty group, which runs a portfolio of skincare, make-up and fragrance brands across stores, pharmacies and digital platforms. The role covers the group's online channel in the markets it serves: brand-owned stores, selling through the large retail marketplaces, social commerce, and managing digital product content and its visibility in on-platform search. The work also takes in cross-channel pricing and promotions and measuring campaign impact on digital sales.