Elie Aramouni

Chief Transformation Officer

Elie Aramouni is Chief Transformation Officer at Cenomi Retail, the listed Saudi retail franchise operator running hundreds of stores for international fashion and lifestyle brands in the Kingdom and neighbouring markets. He leads the company's transformation programme: reshaping the brand portfolio and store network, digitising operations from buying and planning through to inventory management, building the online channel and connecting it to the store, and improving the cost base and operating metrics. His experience lies in running change programmes inside large retail groups and tying portfolio decisions to technology and data.