Vera Modenova

Chief Operating Officer

Vera Modenova is Chief Operating Officer at Flowwow, a marketplace for gifts and flowers that connects buyers with local shops and independent makers and handles ordering, payment and same-day delivery across dozens of markets. She oversees platform operations: seller onboarding and service quality, the rapid delivery network and lead times, payment systems and dispute resolution, and operating performance through the gifting peaks when demand concentrates. Her work includes expansion into new markets, among them the Gulf, and adapting the marketplace model to local differences in assortment, pricing and buying habits.