Shamim Akhtar

Country Head – E-commerce

Shamim Akhtar is Country Head of E-commerce for BrandsForLess.com in Saudi Arabia, with a career of more than 14 years in retail, e-commerce and operations built around one thread: building and scaling businesses from zero. He has ranged from launching early e-commerce at Bisix Fashion, part of Al Yasra Group, to helping scale a AED 500 million digital ecosystem at 6thStreet.com. He has worked with global and regional brands including Splash, Tommy Hilfiger and Calvin Klein, and has led the launch and scaling of more than a thousand brands on digital platforms.