Darine El Sabbagh

GM E-commerce and Omnichannel

Darine El Sabbagh is General Manager for E-commerce and Omnichannel at Chalhoub Group, the regional distributor and operator of luxury beauty, fashion and gift brands in the Gulf, working in partnership with international houses and running their stores and platforms across the region. Her remit covers the group's digital channel and its integration with stores: brand e-commerce platforms and multi-brand destinations, unified inventory and service across channels, loyalty and personalisation, and measurement of the purchase journey from advertising through to repeat purchase. Her work sits at the point where luxury retail, built on personal service and store experience, has to operate digitally.