Bayan Kairat

Chief Commercial Officer

Bayan Kairat is Chief Commercial Officer at Q Motors, which operates in the automotive sector in Saudi Arabia. The role covers the commercial side of the business: the range on offer and pricing policy, sales channels from the showroom through to the digital platform, relationships with dealers and financing and insurance partners, and marketing campaigns and their effect on enquiries and sales. The work follows how car buying is moving into digital space: publishing stock and prices online, booking test drives and appraising remotely, financing a purchase electronically, and linking all of it back to after-sales service.