Majed Sidani

Director of E-Commerce

Director of E-Commerce at Panda Retail Company, one of the largest food retail networks in Saudi Arabia, operating the Panda, Hyper Panda and Panda Express formats. The role covers the company's digital channel: the shopping app and online store, ship-from-store fulfilment, the delivery network and slot management, digital pricing and promotions, and tying the loyalty programme to the shopper's basket. The work turns on what makes online grocery distinct: short shelf life on fresh produce, the accuracy of stock availability at the moment of ordering, and last-mile cost across wide cities.