Fadi Serhal

Director of Product Innovation

Fadi Serhal is Director of Product Innovation at The Chefz, the Saudi food and gifting delivery platform. He works on what the platform should do next rather than only on what it does today: discovery and personalisation, ordering and checkout flows, features that widen the offer beyond food into gifting and occasions, merchant-facing tools, and the experiments that decide which ideas survive contact with real orders. Product innovation on a delivery platform is bounded by operations, since a feature that customers like but that the kitchen or the courier network cannot support reliably will not last past its first busy weekend.