Zinia Alhariri

Director of Marketing & Communications

Zinia Alhariri is Director of Marketing and Communications at Radisson Collection, the premium tier of the Radisson Hotel Group. Her work covers positioning a property against its market, campaign and content planning, media and press relations, partnerships with brands and events, and driving direct bookings alongside the distribution mix. Social channels, influencer collaborations and food-and-beverage programming matter as much as room-night campaigns in a city market where a hotel competes for local diners and event business as well as for travellers, and where the guest reviews that follow a stay feed straight back into demand.