Ekaterina Gorbacheva

Global Expansion Director

Ekaterina Gorbacheva is Global Expansion Director at Udora, a UAE-based global gifting marketplace connecting customers with local florists, confectioners and artisan makers across more than 50 countries, including the UAE, the United Kingdom, Spain and Brazil. The platform combines a decade of marketplace expertise with personalised technology to help people send meaningful gifts anywhere in the world. Her remit is opening and building those country markets: recruiting and onboarding local sellers, adapting assortment and pricing to each market, local payment methods and delivery partners, and the regulatory and language work that a cross-border marketplace has to repeat in every territory it enters.