Patra Neel

Marketing Director

Patra Neel is Marketing Director at Keeta, the international delivery brand of the Chinese group Meituan, which entered the Saudi market as a food and retail delivery platform. The role covers building brand awareness for a newcomer against established local players, user acquisition and the promotional economics that follow it, merchant-side marketing to grow restaurant and store supply, and retention campaigns that decide whether an acquired user orders a second time. Delivery marketing is measured in cohorts rather than campaigns, because the discount that wins the first order has to be repaid by orders that follow it.