Abdulraouf Al Nuss

Head of Omnichannel & Marketplace

Abdulraouf Al Nuss is Head of Omnichannel and Marketplace at Al Hatab Foods, a Saudi bakery and food retail business. He is responsible for selling across channels at once: the company's own store and app, listings and operations on the large delivery and grocery marketplaces, and the consistency of assortment, pricing and promotion between them. The role covers order routing and fulfilment from branches, stock accuracy on fast-moving fresh lines, commercial terms with the platforms, and reading the profitability of each channel rather than its volume alone.