Esraa Abu-Assi

Chief Commercial Officer

Esraa Abu-Assi is Chief Commercial Officer at Dovacare, where she leads the commercial function: revenue lines and pricing, channel and partner development, customer acquisition and retention, and the commercial planning that turns a product roadmap into a market plan. The role brings together the demand side of a growing business, from positioning and go-to-market through to the sales and service model, and it depends on reading customer data and campaign performance to decide where to invest. Her professional interest lies in building commercial teams and structures in companies moving from an early stage into scaled operation in the Gulf market.