Lina Gallagher

Founder and Managing Director

Lina Gallagher is Founder and Managing Director of Emerce Consulting, an advisory practice working with retailers and brands on digital commerce. Her work is the outside view of problems that in-house teams live with daily: choosing and implementing commerce platforms, designing an operating model that lets marketing, merchandising and supply chain work off the same numbers, building marketplace and cross-border channels, and setting the measurement framework a board can actually read. Consulting in this field tends to begin as a technology question and end as an organisational one, since the platform is rarely the reason a digital channel underperforms.