Mamoun Hmidan

Chief Business Officer

Mamoun Hmidan is Chief Business Officer at Wego, the travel search and booking platform serving the Middle East and North Africa and markets beyond it. He carries the commercial side of a metasearch business: airline and hotel supply partnerships and the terms behind them, advertising and monetisation across the platform, market entry and country-level growth, and the balance between sending traffic to partners and converting bookings on the platform itself. Travel metasearch lives on intent data at scale, and the commercial question is how to price and package access to that intent for suppliers while keeping the traveller's result honest.