Hassan Yaghi

Head of Retail & Marketing

Hassan Yaghi is Head of Retail and Marketing at Puig, the Spanish beauty and fashion group whose houses include fragrance and cosmetics brands sold through department stores, specialist perfumeries and digital channels. His remit joins the two sides that decide how a prestige beauty brand performs at the point of sale: retail execution, meaning counter and shop-in-shop presence, staff and sampling, and marketing, meaning launches, media and the activations that create demand ahead of the visit. Fragrance is bought largely in person and increasingly discovered online, so the work is about keeping that discovery and that counter telling the same story.