Chirin Khawatmi

Managing Director

Chirin Khawatmi is Managing Director at Andador, and her professional ground is brand and consumer marketing in the regional retail and e-commerce sector. The role covers setting direction and running the business commercially: brand positioning and portfolio decisions, growth and customer acquisition, partnerships, and the operating discipline that connects a marketing plan to revenue. Her work sits close to the shift in how regional consumers discover and buy, where social platforms, community and creator-led content now sit at the front of the purchase journey rather than at its margins.