Alexey Mednikov

Director of Strategy, Machine Learning and Analytics

Alexey Mednikov is Director of Strategy, Machine Learning and Analytics at ToYou, the Saudi on-demand delivery platform. He sits where corporate strategy meets applied data science: demand forecasting and dynamic supply positioning, routing and dispatch models, pricing and incentive design for both customers and couriers, and the experimentation framework that decides which of those levers actually moved the number. Delivery marketplaces are unusually amenable to machine learning because every order generates labelled outcomes, and the practical difficulty is less in building models than in putting them into an operation that runs continuously and cannot pause for a retraining cycle.