William Grundy

Global CMO

William Grundy is Global Chief Marketing Officer at Al Waha Duty Free Company, the Public Investment Fund-backed operator building duty free retail in Saudi Arabia. He sets brand and commercial marketing for a travel retail business, where the customer is captive for a short window and the category mix, store layout and promotional calendar have to convert that window. The work covers brand partnerships with the houses whose products fill the shelves, digital pre-order and click-and-collect ahead of a flight, loyalty and passenger data, and campaigns tuned to route networks and seasonal traffic rather than to a domestic shopping calendar.