Qusai Rababa

Director of Operations Performance

Qusai Rababa is Director of Operations Performance at Ninja, the Saudi quick-commerce and delivery platform. He owns how operational performance is defined and improved: the metric tree from order to doorstep, station and hub productivity, courier capacity and utilisation, service level targets and the root-cause work behind misses, and the cost per order that determines unit economics. Quick commerce compresses everything into minutes, which makes performance management a live discipline rather than a monthly review, and it puts a premium on instrumentation that shows where a delay was created rather than only that it occurred.