Bandar Abdulmajeed

Chief Brand & Marketing Officer

Bandar Abdulmajeed is Chief Brand and Marketing Officer at Amsa Hospitality, a Saudi hospitality management company operating hotels and serviced properties in the Kingdom. His remit covers brand positioning across a portfolio of properties, campaign planning across digital and traditional channels, direct booking and its share against the online travel agencies, loyalty and guest relationship management, and content and partnerships that support demand in a market where domestic tourism and events drive occupancy. His work sits where hospitality marketing meets digital commerce: the booking funnel, distribution economics and the data that connects an advertisement to a confirmed stay.