Abdullah Danbar

Head of Marketing

Abdullah Danbar is Head of Marketing at National General Automotive Company, working in the Saudi automotive sector. He covers brand and campaign work across the funnel: model launches and seasonal offers, digital lead generation and the handover of those leads to showrooms, dealer and network marketing support, and after-sales and service communications that carry a large share of lifetime revenue. Automotive marketing has moved most of its research phase online, so the measurable part of the job is now how a search, a configurator visit or a video view turns into a showroom appointment and eventually into a signed contract.