Muhammad Bilal Ajmal

Digital Marketing Manager

Muhammad Bilal Ajmal is Digital Marketing Manager at Arena Fitness Innovation, working in the fitness and wellness sector. He runs performance marketing and the digital acquisition funnel: paid search and social campaigns, creative testing, landing pages and conversion rate work, search visibility, and the analytics that attribute a subscription or a membership back to the channel that produced it. The role in a subscription-driven category turns on cost per acquisition against lifetime value, on retention messaging as much as acquisition, and on using first-party data and marketing automation to keep members engaged after they sign up.