Ruslan Al-dahleh

Director of E-commerce

Ruslan Al-dahleh is Director of E-commerce at Tamimi Markets, one of the established supermarket chains in Saudi Arabia. He owns the online grocery business end to end: the app and web store, catalogue and pricing, picking and packing inside branches, delivery slots and the courier network, and the promotions and loyalty mechanics that lift basket size. The economics of the category set the agenda, since fresh and chilled lines carry short shelf life, substitution decisions shape whether a customer returns, and last-mile cost decides whether an order is profitable at all.