Muhannad Nassereddin

General Manager of Supply Chain

Muhannad Nassereddin is General Manager of Supply Chain at Modern Electronics Company, part of Al Faisaliah Group, distributing and retailing consumer electronics and home appliances in Saudi Arabia. He runs planning through to delivery: demand forecasting and inventory positioning across warehouses and stores, import and customs flows, warehouse operations, and the delivery and installation network that large appliances require. Consumer electronics carries steep product life cycles and price erosion, so the supply chain question is how much stock to hold against a launch calendar and how quickly to clear the tail before its value falls.