Syed Azharuddin

Group Category Marketing Manager

Syed Azharuddin is Group Category Marketing Manager at Terraco, leading global marketing strategy and go-to-market planning for the company's exterior facade finishes and external insulation finishing systems portfolio from its base in Dubai. He has revitalised the group's exterior coatings brands, launched Terraco's first global brand campaign for exterior coatings, and built a comprehensive communications strategy behind it. He holds a postgraduate diploma in sales and marketing from the Management Development Institute, and built his marketing career at Schneider Electric and Luminous Power Technologies before moving into building materials.