Mohammed Al-Shehri

Data and Business Intelligence Director

Data and Business Intelligence Director at NHC Innovation, the independent technology arm of the National Housing Company. He builds the data foundation on which the company's decisions rest, from collecting data on housing projects, sales and user behaviour across the digital platforms, through to building the dashboards and reports the executive management reads. Business intelligence in an organisation running housing projects at national scale is an operational matter and not only an analytical one, since decisions on releasing supply, pricing it and timing its launch in each city depend on it. The company develops digital platforms used by millions of beneficiaries, which makes measuring their performance and tracing the user journey across them essential material for improving the product and directing development.