Ignacio Gafo

Vice-Rector

Vice-rector for postgraduate and executive education at Francisco de Vitoria University in Madrid, where he leads the university's postgraduate portfolio and executive education strategy. An academic and business executive with more than twenty-five years of experience, he has held senior positions across technology, professional services and education, working with multinationals including Vodafone, Mars and Canon, and has designed and implemented business, marketing and transformation strategies across several industries and markets. He holds a doctorate in marketing and communications, an executive MBA, an advanced management programme and a bachelor's degree in business administration, and has taught at IE Business School in Spain, Lucerne University of Applied Sciences in Switzerland and Brown University in the United States. He has also collaborated with UN Tourism as a researcher and academic expert. His interests include sustainability and responsible business, strategic marketing, customer management, artificial intelligence in marketing and change management, with a focus on combining business performance with positive societal impact.