Athlete 360 Summit 2026

About the event
Athlete 360 is an international conference covering the whole athlete life cycle, from grassroots participation and talent development through elite performance to post-career wellbeing. It runs on 14 and 15 October 2026 in Riyadh, co-located with the World Stadiums and Arenas Summit at the same venue, with a shared opening ceremony on the first morning and a separate stage for each summit across the two days.
The programme is built on five themes: high performance and athlete development; sports science, health and wellbeing; sports technology and innovation; sports business, investment and commercial growth; and community sport, education and future talent. Sessions cover building a high-performance sports ecosystem and federation governance, turning the Vision 2030 physical activity target into a talent pipeline, sustainable revenue models for the sports economy, sports medicine and injury prevention, wearables and real-time performance analytics, ownership of athlete data under the Saudi Personal Data Protection Law, anti-doping and supplement safety, performing in Gulf heat and humidity alongside Ramadan scheduling, and the certification of Saudi coaches, sports scientists and administrators. It addresses federations, clubs and Olympic committees, high-performance and medical staff, physiotherapists, nutritionists and sports scientists, sports technology providers, investors, universities and research centres.
Attendance is by advance registration on two passes: the Primary Delegate Pass at 49 US dollars plus value added tax, for developers, government bodies and ministries, municipalities, sporting centres and clubs, and federations; and the Vendor Delegate Pass at 999 US dollars plus tax, for providers of athlete performance solutions, technology and supplies. Both include full access to the sessions of both days, luncheon, networking coffee breaks and a guided tour of the exhibition area. The conference is accompanied by an exhibition of sports equipment and solutions, networking hours with closed-door meetings, live demonstrations and a podcast recording zone, and a live pitch competition for sports startups.
Agenda
37- 08:00–09:00Expo and Conference Registration and Morning RefreshmentsRegistration and Expo Floor
- 09:00–09:15Joint Opening Ceremony (shared with the World Stadiums and Arenas Summit)Principal Stage · Saudi national anthem · Quran recitation · Welcome remarks by Great Minds Event Management · Opening video: Saudi Arabian Stadiums 2030
- 09:15–09:20Chairperson's Opening Remarks: Unlocking the New Era of Sports Infrastructure in KSAPrincipal Stage · Adriano Souza Guimaraes, Managing Director, ASG Sports Consultancy and Projects
- 09:20–09:30Opening Keynote: Shaping the Future of Global Sports InfrastructurePrincipal Stage · Speaker reserved by the organiser
- 09:30–09:50Transition: Athlete 360 delegates move to the Athlete StageFrom the Principal Stage to the Athlete Stage
- 09:50–10:05Brand Activation: Welcome Experience and Branded Product ShowcaseAthlete Stage · Reserved for a sponsor
- 10:05–10:50Panel: Building Saudi Arabia's High-Performance Sports EcosystemAthlete Stage · Moderator: Jon Rudd, Team Saudi · Abdulaziz Bin Sultan, Saudi Arabian Rugby Federation · Hisham Qasim, Saudi Basketball Federation · Ahmed Bin Saud, Saudi Sambo Committee · Rakan Alfehaid, Saudi Arabian Jiu Jitsu Federation
- 10:50–11:10Fireside Chat: From 40% Target to Reality - Active Living as a Talent PipelineAthlete Stage · Moderator: Alwaleed Alkeaid, Saudi Sports Professionals Network · Amjad Fawzi Alfaleh, Ministry of Health · Rakan Alfehaid, Saudi Arabian Jiu Jitsu Federation
- 11:10–11:55Panel: Building Sustainable Revenue Models for the Saudi Sports EconomyAthlete Stage · Moderator: Nuno Moura, Legends Global · Nayef Bin Humaid, Saudi Baseball and Softball Federation · Ahmed Abas, JLL
- 11:55–12:10Keynote: Active Nations Start Young - Community Sport as the Engine of Health, Education and TalentAthlete Stage
- 12:10–12:25Keynote: What Actually Makes a High-Performance Program WorkAthlete Stage · Jon Rudd, High Performance Director (Swimming), Team Saudi
- 12:25–13:25Networking Hours: closed-door meetings, Active Arenas demonstrations, Podcast ZoneAthlete Floor and Expo Floor
- 13:25–13:40Industry Innovation Session IAthlete Stage
- 13:40–13:55Industry Innovation Session IIAthlete Stage · Reserved for Garmin
- 13:55–14:10Industry Innovation Session IIIAthlete Stage · Adel Alkadi, CEO and Board Member, Al Hayat Investments (Sporta)
- 14:10–14:25Keynote: Inside a Saudi Olympic JourneyAthlete Stage · Hadi Soua'an Al-Somaily, the first Saudi Olympic medallist
- 14:25–14:45Wellness Fireside Chat: Mind-Body Balance - Sustaining Peak Performance in the Modern EraAthlete Stage · Moderator: Mohammed Ameer Said, Zoya Wellbeing Resort · Manal Shams, New Murabba · Hala Z. Alzayani, Bahrain Olympic Committee
- 14:45–15:15Live Pitch Competition: The Sports Business Accelerator - Brand Innovation ChallengeAthlete Floor
- 15:15–15:30Chair's Close: Day 1 Closing RemarksAthlete Stage
- 08:30–09:00Registration and Morning CoffeeExpo Floor
- 09:00–09:10Day 2 Chair's Opening RemarksAthlete Stage
- 09:10–09:25Brand Activation: Morning Showcase and Live Demo ExperienceAthlete Stage and Expo Floor · Reserved for a sponsor
- 09:25–09:40Opening Address: Partnering for Progress - Private Investment in Saudi Sports and Athlete DevelopmentAthlete Stage
- 09:40–09:55Keynote: Redefining Peak Performance - Integrating Science, Nutrition and TechnologyAthlete Stage · Zeyad Waleed Abualhamael, CEO, Saudi Swimming Federation
- 09:55–10:40Panel: Sports Medicine and Injury Prevention for Elite AthletesAthlete Stage · Carlos Magalhaes, Al Nassr FC · Talaat Hamooh, Saudi Olympic Training Center · Saam Falahati, Al Qadsiah FC · Odin Vite, Al Shabab Saudi Club
- 10:40–11:00Fireside Chat: The Digital Athlete - Wearables, AI and Real-Time Performance IntelligenceAthlete Stage · Moderator: Hani Turson, Riyadh Combat Club · Ali Aldajani, Saudi Arabian Rugby Federation · Mogren Almogren, Saudi Arabia Padel Federation · Juan David Pena Duque, Saudi Arabian Football Federation
- 11:00–12:00Networking Hours: closed-door meetings and Active Arenas demonstrationsAthlete Floor
- 12:00–12:15Industry Innovation Session IAthlete Stage
- 12:15–12:30Industry Innovation Session IIAthlete Stage
- 12:30–12:45Industry Innovation Session IIIAthlete Stage
- 12:45–13:00Presentation: Insuring the Future of Sport - Protection, Data and PerformanceAthlete Stage
- 13:00–13:15Presentation: Who Owns the Athlete's Data? Privacy, Medical Records and InteroperabilityAthlete Stage · Ammar Alrefaei, King Abdulaziz University
- 13:15–14:00Expert Panel: Clean Performance - Anti-doping, Supplement Safety and Certified Athlete NutritionAthlete Stage
- 14:00–14:45Panel: Performing in Extreme Environments - Heat, Hydration, Sleep and Recovery in Gulf SportAthlete Stage
- 14:45–14:55Panel: The Human Capital Gap - Certifying Saudi Coaches, Trainers, Sports Scientists and AdministratorsAthlete Stage
- 14:55–15:30Presentation: From Participation to Podium - Building Saudi Arabia’s Youth to Elite Athlete PathwayAthlete Stage
- 15:30–16:00Closing Ceremony: Conference Closing Remarks and Commitments to ActionAthlete Stage
























