Ahmed Abas

Head of Sports, Leisure and Entertainment

Ahmed Abas is Head of Sports, Leisure and Entertainment consulting at JLL for the Middle East and Africa, a certified public-private partnership professional with more than fifteen years in the region advising on the development and financing of sports and entertainment infrastructure. He holds an Executive Master in the Business of Events from SDA Bocconi School of Management and sits on the advisory boards of several sports investment forums. In 2026 he led JLL's launch of its dedicated international sports and entertainment hub, based in Riyadh, to serve a multi-billion-dollar market across the Middle East and Africa. At the summit he joins the panel on sustainable revenue models for the Saudi sports economy.