Melih Murat

Associate Research Director, Artificial Intelligence, Middle East, Turkey and Africa

Melih Murat is associate research director for IT services and software across the Middle East, Turkey and Africa, where he drives IDC's regional research and consulting engagements in IT services, cloud, artificial intelligence and intelligent automation. He first joined IDC in 2012 as a senior research analyst based in Istanbul, covering IT services, cloud computing, software and telecom in Turkey and the wider region. Between 2016 and 2021 he headed international marketing and investor relations at P.I. Works, a global automation and AI software vendor serving telecom operators. He advises clients on go-to-market strategies, technology marketing and market trend analysis, and leads research and consulting projects across the region. Earlier in his career he served as enterprise channel and marketing manager at Nortel Turkey and as business development and strategy manager at Netas. He holds a bachelor's degree in electrical engineering and an MBA from Esslingen University of Applied Sciences in Germany.