Barbara Kardos

Senior Manager - F&B Concept & Strategy

Barbara Kardos is a hospitality and F&B strategist and Senior Manager at Keane, specialising in customer experience, concept development and commercial strategy across the Middle East. With an international background spanning hospitality, consulting, service design and business analytics, she has advised hotel groups, masterplanners and lifestyle brands including Marriott, IHG, Qiddiya, Soudah and CORE Life. Her work ranges from market research and F&B masterplanning to guest journey design, concept positioning and financial feasibility. Combining strategic thinking with an understanding of consumer behaviour and hospitality operations, she focuses on creating relevant, commercially viable experiences that strengthen destinations and brands.