Ali Safa

Business Director

Ali Safa is Business Director for Costa Coffee Professional (Away From Home) across Saudi Arabia, Kuwait, Qatar and Oman at Alghanim Industries, having established and scaled the B2B business through financial modelling, route-to-market strategy, supply chain optimisation, team building and stakeholder management aligned to international brand standards. He has more than 25 years across Saudi Arabia and the GCC in hospitality, FMCG and international coffee brands in both retail and B2B channels, with a record of building businesses from the ground up and running multi-market operations for Costa Coffee, Starbucks, Nestlé Professional, Alshaya Group and leading luxury hotel groups. He also serves on the Board of Advisors of Hotel & Hospitality Expo Saudi Arabia, holds a bachelor's degree in business administration with a focus on marketing and management, and has taken multiple excellence and top-performance awards over his career.