Muin Serhan

Chief Executive Officer

Muin Serhan is Chief Executive Officer of Amsa Hospitality, the Saudi hotel management company, guiding its growth toward an eventual public listing. He brings some 25 years with leading international hotel brands and a record of operating successful properties in major tourism markets. Under his leadership Amsa has set out a plan to develop 53 hotels across Saudi cities over ten years, reported revenues above SAR 250 million, opened Amsa Vue in Riyadh's Diplomatic Quarter, and signed cooperation agreements between the Amsa Hospitality Academy and Saudi universities and colleges. A frequent speaker at industry events, he has been named Hotelier of the Year at the Hotelier Saudi Awards and Hotel Executive of the Year at the Leaders in Hospitality KSA Awards.