Ahmed Tarek

Director, Sales Engineering, EMEA

Ahmed Tarek is a data and analytics leader with experience helping organisations get real value from their data. He leads the sales engineering function at Incorta across the Middle East, working with major enterprises in sectors including government, telecom, finance and insurance. His focus areas are modern data architecture, operational analytics and practical applications of AI, and he has played a role in supporting organisations in Saudi Arabia with digital transformation and compliance with national data regulations while shortening time to insight for business teams. With a background that combines business understanding and technical expertise, he concentrates on simplifying complex data challenges and turning them into clear business outcomes, working directly with executives and data leaders to design strategies that improve visibility, performance and decision-making.