MEPRA KSA Leadership Majlis 2026
About the event
The MEPRA KSA Leadership Majlis 2026 takes place on Tuesday 3 November 2026 at Madareem Hotel in Riyadh, from 3:00 PM to 7:30 PM local time, opening with arrivals and networking. The majlis is themed "From Vision to Impact: How Strategic Communication is Shaping Saudi Arabia's Transformation".
The programme examines how communication has moved from a support function to a strategic leadership discipline in decision-making, trust and reputation. It includes an opening keynote, the presentation of the CARMA reputation report for Saudi Arabia, a session on the role of communication in Vision 2030 initiatives, a session on AI, trust and leadership in an era of rapid change, a session on internal communication and organisational readiness for the future, and the MEPRA Fellowship presentation. It is aimed at communications and public relations professionals and communications leaders in government and business.
Registration is paid in UAE dirhams: AED 770 for MEPRA members, AED 990 for non-members and AED 100 for students, who must provide a copy of their university ID. The registration deadline is 26 October 2026 with no extension, and a 50% surcharge applies to registrations made after the deadline. Seats are limited.
Agenda
9- 15:00–16:00Arrivals and Networking
- 16:00–16:05Welcome and Opening Remarks
- 16:05–16:15Opening Keynote: Confidence in Change: Leading Communications in a New Regional LandscapeAn opening address exploring the role of strategic communication in advancing Saudi Arabia's Vision 2030 and shaping the Kingdom's future.
- 16:15–16:35Reputation by CARMA - Saudi Arabia 6th editionA presentation of the latest insights into Saudi Arabia's reputation, stakeholder perceptions and the evolving communications landscape.
- 16:35–17:15From Vision to Impact: Communication as a Driver of TransformationA discussion on how strategic communication is helping shape Saudi Arabia's transformation, strengthen its global reputation and create lasting impact across key Vision 2030 initiatives, from tourism and investment to healthcare, culture, sport and entertainment.
- 17:45–18:25The Future of Communication: AI, Trust and Leading Through UncertaintyA forward-looking discussion on how AI, trust and leadership are reshaping the communications profession, while examining the importance of developing future communications talent, preparing the next generation of professionals and equipping organisations to lead with confidence in an evolving regional landscape.
- 18:25–19:10Impactful Organisation Transformation: Building Organisations Ready for the FutureA session exploring how effective internal communication, leadership and employee engagement are enabling organisations to navigate change and deliver transformation from within, featuring regional research findings and Saudi perspectives.
- 19:10–19:15MEPRA Fellowship PresentationMEPRA Fellowship is the highest level of membership awarded by the MEPRA Board for exceptional contributions to the PR industry in the Middle East.
- 19:15–19:20Closing Remarksاستعراض أبرز مخرجات المجلس، والتأكيد على الدور المحوري للتواصل في قيادة التحول وصناعة الأثر.
