关于活动
2026年MEPRA沙特领导力论坛将于2026年11月3日（星期二）在利雅得马达里姆酒店举行，当地时间下午3:00至晚上7:30，以抵达与交流环节开场。论坛主题为“从愿景到影响：战略传播如何推动沙特阿拉伯的转型”。
议程探讨传播如何从支持性职能转变为决策、信任与声誉建设中的战略领导力。内容包括开幕主题演讲、CARMA沙特声誉报告发布、传播在“2030愿景”各项举措中作用的讨论、人工智能、信任与快速变革时代的领导力讨论、内部传播与组织面向未来的准备度讨论，以及MEPRA院士颁授环节。论坛面向传播与公共关系专业人士，以及政府和企业的传播负责人。
注册费用以阿联酋迪拉姆收取：MEPRA会员770迪拉姆，非会员990迪拉姆，学生100迪拉姆（须提供大学证件复印件）。注册截止日期为2026年10月26日，不予延期，截止后注册需加收50%费用。名额有限。
议程
9- 15:00–16:00Arrivals and Networking
- 16:00–16:05Welcome and Opening Remarks
- 16:05–16:15Opening Keynote: Confidence in Change: Leading Communications in a New Regional LandscapeAn opening address exploring the role of strategic communication in advancing Saudi Arabia's Vision 2030 and shaping the Kingdom's future.
- 16:15–16:35Reputation by CARMA - Saudi Arabia 6th editionA presentation of the latest insights into Saudi Arabia's reputation, stakeholder perceptions and the evolving communications landscape.
- 16:35–17:15From Vision to Impact: Communication as a Driver of TransformationA discussion on how strategic communication is helping shape Saudi Arabia's transformation, strengthen its global reputation and create lasting impact across key Vision 2030 initiatives, from tourism and investment to healthcare, culture, sport and entertainment.
- 17:45–18:25The Future of Communication: AI, Trust and Leading Through UncertaintyA forward-looking discussion on how AI, trust and leadership are reshaping the communications profession, while examining the importance of developing future communications talent, preparing the next generation of professionals and equipping organisations to lead with confidence in an evolving regional landscape.
- 18:25–19:10Impactful Organisation Transformation: Building Organisations Ready for the FutureA session exploring how effective internal communication, leadership and employee engagement are enabling organisations to navigate change and deliver transformation from within, featuring regional research findings and Saudi perspectives.
- 19:10–19:15MEPRA Fellowship PresentationMEPRA Fellowship is the highest level of membership awarded by the MEPRA Board for exceptional contributions to the PR industry in the Middle East.
- 19:15–19:20Closing Remarksاستعراض أبرز مخرجات المجلس، والتأكيد على الدور المحوري للتواصل في قيادة التحول وصناعة الأثر.
演讲嘉宾
14Ahmed Fahad AlShammariGASCO控股公司官方发言人，市场营销、企业传播、可持续发展及客户体验执行副总裁Amira Anwar Afandi企业传播与品牌建设领域的高级管理者Ahmed Dahduli董事总经理Waleed Alharbi企业传播总干事Turki AlToaimi首席企业传播官Taiseer Almofarej战略传播执行总监兼官方发言人Muath Al-Jaafari首席执行官Heba Fatani总干事；MEPRA院士兼战略委员会成员Justin Kerr-StevensMEPRA主席兼Northbourne Advisory首席执行官Kateryna Byelova首席执行官兼MEPRA战略委员会成员Monther M TayebMEPRA副主席兼沙特领导力论坛委员会主席Sigha Alshammri沙特媒体人、作家和企业传播专家
