Amira Anwar Afandi

Executive Leader in Corporate Communication and Brand Building

Amira Afandi serves as the General Manager of Marketing and Corporate Communications at Jeddah Airports Company, the operator of King Abdulaziz International Airport. In this role, she leads brand strategy, corporate communications, and reputation management, while supporting the company's investment narrative and enhancing the airport's local and international standing during a phase of major transformations and development projects. Amira brings over 25 years of leadership experience across the financial services, tourism, destination development, and aviation sectors. Throughout her career, she has combined brand building, organisational transformation leadership, and communications management within complex environments. Her career includes leading communications and marketing during key corporate milestones in the Kingdom, such as the merger of National Commercial Bank and Samba Financial Group, the launch of the new Saudi National Bank identity, as well as her previous role leading marketing and communications transformation at the Ministry of Tourism during a pivotal phase in the development of the Kingdom's tourism sector. Her expertise lies in bridging strategy, reputation, and branding, transforming organisational priorities into clear, impactful narratives that support business objectives and build trust among key stakeholders.