Sigha Alshammri

Saudi Media Professional, Writer and Corporate Communications Expert

Sigha is a Saudi Media Professional, Writer & Corporate Communications Expert with over twenty years of professional experience in media and corporate communications, alongside extensive experience in the financial and banking sectors. She has worked in several banking institutions, contributing to the establishment and development of departments for media, public relations, financial awareness and literacy, and corporate social responsibility. She also served as General Manager of Media at the Banking Media and Awareness Committee for Saudi Banks, and currently works as a Corporate Communications Expert. Throughout her career, she has managed and executed numerous media and awareness campaigns, organized local and international conferences and events, participated in the media committee covering the G20 Summit, and engaged in several initiatives and projects related to financial literacy and social responsibility. In addition to her career in corporate communications, she has extensive media experience as an op-ed writer, alongside expertise in preparing and presenting media and economic content, and participating in various media programs and initiatives. Her professional background combines media practice with corporate work, a deep understanding of messaging, reputation management, and building relationships with the media and the public, giving her a practical vision for communication that transcends theoretical concepts into cumulative expertise built over years across diverse professional environments.