Shorouq Jameel Mufti

Founder and Chief Executive Officer

Shorouq Jameel Mufti is a passionate advocate for Saudi tourism and culture, destination marketing expert, entrepreneur, and business-building consultant with 12+ years of experience across government, private, and non-profit sectors. She is Founder & CEO of Sunrise Marketing, a strategic consultancy focused on tourism, marcomms, and authentic storytelling. Shorouq has worked with leading entities and brands including Vision2030, Ministry of Culture, Tourism Development Fund, Aseer Development Authority, Royal Commission AlUla, JadaFund, CruiseSaudi, Unilever. An angel investor, mentor, and motivational speaker, she supports entrepreneurs and tourism businesses through strategic advisory, workshops, and partnerships. AKA “BintBatuta,” she travels across Saudi Arabia discovering local talent and authentic experiences in adventure, wellness, and heritage, championing the Kingdom’s tourism ecosystem and cultural narrative globally.