Nourah Al-Sadoun

Founder and Chief Executive Officer

Nourah Al-Sadoun founded HiHome, Saudi Arabia’s first licensed cultural tourism company, on a simple belief: that the most meaningful way to experience a country is through its people. HiHome connects visitors with authentic Saudi homes, farms, and artisan-led experiences across the Kingdom — welcoming guests into real family settings, where hospitality is offered the way Saudis have always offered it. The company today works with more than 600 hosts and artisans nationwide, and has delivered cultural programming for corporate, government, and academic audiences — including a single-day event for over 1,500 guests organized for Qiddiya Company, a cultural program at Alat’s headquarters, and curated experiences for visiting cohorts from Harvard, London Business School, and Paris School of Business. With a career spanning since 2013 across both the public and private sectors — including Saudi Arabia’s Ministry of Media — Nourah holds a Master’s in Global Marketing Communication and Advertising from Emerson College in Boston. She has since grown HiHome into a nationally recognized platform, signing an MOU with the Saudi Tourism Authority — creating opportunities for the hosts and artisans who make Saudi culture what it is, and contributing to Vision 2030’s tourism ambitions.