Muhammad Bassrawi

Chief Marketing and Destination Officer

Muhammad Mansour Bassrawi is a Chief Marketing & Destination Officer with over 22 years of executive leadership across tourism, destination development, FMCG, real estate, and giga-projects. He currently leads the marketing and destination strategy for Qiddiya, shaping one of the world's most ambitious destinations. Previously, he played a pivotal role in growing Saudi domestic tourism from 40 million to 82 million visitors. Muhammad is a graduate of INSEAD's Advanced Management Program, a participant in Harvard Business School's Senior Executive Leadership Program, and one of the Misk 2030 Leaders, an elite leadership community developing Saudi executives to advance Vision 2030.