Rita Mitri

General Manager and Wellbeing Experience Strategist

Rita Mitri is General Manager of The Frost and a Wellbeing Experience Strategist with 15 years of experience in designing and delivering audience and guest experiences across the Middle East. She brings over 13 years of expertise in movement, fitness and community building, including a decade as a POUND Master Trainer across the MENA region. Her work explores how movement, human connection, culture and environment influence the way people experience and sustain wellbeing. Rita is currently shaping the evolution of HET, The Frost’s seasonal desert resort within King Abdulaziz Royal Reserve, into a nature-led destination that combines meaningful programming, authentic hospitality and responsible access to the Saudi landscape.