Moussa Beidas

AI Go-To-Market Leader and Partner

Moussa Beidas is AI Go-To-Market Leader and Partner at PwC Middle East, and co-sponsor of the firm's Center for the Future Impact. He speaks about the shift in regional AI markets from standard models toward advanced application layers and agentic workforces, and led PwC's hosting of OpenAI representatives on their first visit to Saudi Arabia to meet public- and private-sector leaders with the aim of accelerating AI investment in the region.