Mohaned Lafi

Chief Executive, MENA

Mohaned Lafi is Chief Executive for the Middle East and North Africa at Four Agency Worldwide, leading the group's operations from its offices in Riyadh, Abu Dhabi and Dubai. He began his career at the group as a trainee and rose to a seat on its executive committee, becoming the third trainee graduate to reach that level at the agency, and led the build-out of the group's portfolio of Saudi clients across aviation, technology, major real-estate projects and clean energy. He won the Middle East Public Relations Association's award for young communicator of the year, and was named to PRWeek Middle East's Power Book in 2024.